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Friday, February 21, 2014

Hire Her Immediately!

This girl is one smart cookie.

I've been in the marketing and advertising game for three times the number of years that this enterprising young girl has even been alive, and this is one of the most 'dead focking brilliant' ideas I've ever come across.

When thirteen-year-old Girl Scout, Danielle Lei, set up her cookie stall outside The Green Cross medical marijuana dispensary in San Francisco, she sold 117 boxes of Tagalongs, Thin Mints, and Samoas in under two hours. Danielle's mother commented that the Dulce de Leches sold out quickly.

The Green Cross was more than supportive of Miss Lei’s initiative, with staff buying several boxes for themselves. "We were happy to have her come - she is extremely business savvy," said a Green Cross spokesperson. In fact, The Green Cross has already invited Miss Lei to come back again.

Miss Lei’s business idea was equally approved by Girl Scouts of Northern California. "Danielle's mom decided this was a place she was comfortable with her daughter being at," Dana Allen, director of marketing and communications for Girl Scouts of Northern California said.

Mrs. Lei added, “I feel like it’s safe. There’s always a security guard and cameras everywhere.”
  
Danielle's parents see it as a way to learn about the difference between using the drug as a medicine compared to recreation.

The proceeds from the sale of cookies benefits the Girl Scouts and other charitable organisations.

Coincidentally, there is already a strain of marijuana in shops called "Girl Scout Cookies," but when queried, Girl Scout representatives said they had no plans to add medical marijuana edibles to their inventory any time soon.

I, for one, commend this entrepreneurial young woman for thinking outside the box.

Online polls have come out overwhelmingly in favor of Danielle's initiative, and when asked, one customer responded, "This is capitalism at its finest. God Bless America."



1 comment:

  1. Wow! What a great marketing plan! All I can say is, "YOU GO, GIRL!!!"

    ReplyDelete